广东Trade Marketing Manager-Shopper Engagement招聘_美赞臣营养品（中国）有限公司招聘Trade Marketing Manager-Shopper Engagement

Trade Marketing Manager-Shopper Engagement

专业要求：

学历要求：不限

工作经验：不限

薪资待遇：面议

招聘人数：1

招聘对象： 社会人才

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更新日期：2019-08-01

有效期：长期有效

年龄要求： 不限

外语要求： 不限

提供食宿：

工作地点： 广东-广州市

岗位职责:- Innovation Activation Activities:1. Understand product positioning from Brand team then translate into a product strategy for trade and develop the Go to Market Plan, including channel price, margin, distribution scope, assortment, merchandising, promotion, etc. Involve the channel planning team to align the differentiated channel strategy 2. Trade innovation budget planning, internal sell in story / external sell in holistic materials preparation3. Internal/external engagement or launch event for New Product 4. Based on go to market strategy, develop the trade activities in different channels 5. Post launch 12 months, monthly 360 degree evaluation and monthly update to top management- Daily Activation Activities:1. Annual plan and quarterly plan-Initiate the annual/quarterly plan based on the shopper understanding and category knowledge -with annual/quarterly budget proposal and post evaluation to improve investment efficiency2. Synergize the on-going resources in a more efficiency way in terms of investment and execution 3. Monthly/ quarterly review of each activity- Brand Loyalty Program:Leverage innovative and DTC approach to a) integrate brand in-store activities, from NUA to retention, extension b) all year around national campaign on the platform c) by region and key customer campaign, CRM cooperation 任职资格:? Learning agility. Open to learn new trends ? Good critical thinking and analytical thinking? Good business acumen? Creativity ? Hands-on, fine with dealing with details? Good team spirit with good coordination skills? Passionate while patient in building foundation from scratch? 3-5 years of FMCG industry experience? Sales experience/product management or trainee background is preferable? Program design and implementation experience/knowledge? Good mastery of PPT and English is must

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美赞臣公司是有100多年历史的全球营养品公司之一，在全球各大洲都有生产基地，营养产品行销全球100多个国家和地区，受到千百万营养专家和母亲的信任。美赞臣公司自进入中国市场以来，产品遍及200多个城市，为中国的消费者带来“安儿宝”、“安儿健”等A+高品质营养配方奶粉，并且在全国范围内得到迅速的发展。作为一家优秀公司，我们诚邀优秀人才加入！并承诺尊重我们的员工，为其提供良好的培训与发展机会以及公平的对待。为了配合公司业务的进一步拓展，并更好地服务于我们的消费者及客户，现诚聘：
求职者若对以下职位有意，请先发个人简历（连同个人彩照）至公司邮箱，合则约见。